Anglické publikace
Následující výčet knih představuje široký průřez mnoha podobami marketingu a jeho příbuzných oblastí jako je sociologie, psychologie nebo grafický design. Tematicky doplňují stálou sbírku univerzitní knihovny nebo doplňují nedostatečné množství oblíbených knih.
Publikace je možné si bezplatně zapůjčit v kanceláři 210.
| Autor | Název | Počet kusů |
| Airey, D. | Logo Design Love |
1 |
| Aitchison, J. | Cutting Edge Advertising |
1 |
| Ambrose, G. | The Fundamentals of Typography |
1 |
| Anderson, E. | Social Media Marketing: Game Theory and the Emergence of Collaboration |
1 |
| Arts, J. | Fashion and Imagination: About Clothes and Art |
1 |
| Blum, S. J. | Designing Direct Mail That Sells. |
1 |
| Cornelissen, J. P. | Corporate Communication: A Guide to Theory and Practice |
1 |
| Davis, J. J. | Advertising Research? Theory and Practice. |
1 |
| Evamy, M. | Logo |
1 |
| Fill, Ch. | Marketing Communications: Interactivity, Communities and Content |
1 |
| Gettins, D. | The Unwritten Rules of Copywriting |
1 |
| Harvey, W. | 1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection |
1 |
| Healey, M. | What is Branding? (Essential Design Handbooks) |
1 |
| Heding, T. | Brand Management: Research, theory anf practice |
2 |
| Hill, L. | Superbrands: An Insight into Some of Britain’s Strongest Brands |
2 |
| Hollis, N. | The Global Brand: How to Create and Develop Lasting Brand Value in the World Market |
1 |
| Humby, C. | Scoring Points: How Tesco Is Winning Customer Loyalty |
1 |
| Chaffey, D. | eMarketing eXcellence: Planning and optimising your digital marketing |
1 |
| Chaffey, D. | Internet Marketing: Strategy, Implementation and Practice |
1 |
| Kotler, P. | Marketing 3.0: From Products to Customers to the Human Spirit |
1 |
| Kotler, P. | Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause |
1 |
| Lee, S.Y. | To Vary or Not? The Effects of Ad Variation on the Web |
1 |
| Marioka, N. | Logo Design Workbook: A Hands-On Guide to Creating Logos |
1 |
| Minquet, J. M. | Big Format Advertising |
1 |
| Samara, T. | Design Elements: A Graphic Style Manual |
1 |
| Scott, D. | The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly |
1 |
| Shimp, T. A. | Advertising Promotion, and Other Aspects of Integrated Marketing Communications |
1 |
| Shuen, A. | Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations |
1 |
| Wheeler, A. | Designing Brand Identity: An Essential Guide for the Whole Branding Team |
1 |
| Wiedemann, J. | LOGO Design, Vol. 2 |
1 |
| Zeithaml, V. A. | Services Marketing |
1 |